Forgotten Graduate

CAMPAIGN • CONCEPT • UX/UI • WEBSITE
An interactive journey back in time to alter the future with the world’s only Posthumous Life Policy™
Year
2022
Team

Client: PPS
Design, concept, UX & UI: URSA
Concept & execution: Promise Agency
Development: INJOZI
Historical research: Katie & Cynthia
Film production: Star Films
Director: Tebza Malope
Animation: Sinister Studios
Music and audio: Howard Audio
Retouching: Imaginality
Public relations:  Meropa

Goals

This project aimed to address the absence of data and recognition of intellectuals of colour in South Africa's mainstream national history. Over 20 months, a collaboration of creatives, historians, and actuaries worked together to uncover and reconstruct this deliberately subjugated history. We created a unique financial instrument called the Posthumous Life Policy™, which awarded a life policy to South Africa's first black graduate, 106 years after his death.

The awarding of the Posthumous Life Policy™ took the form of a web-based interactive documentary, entitled Finding the Forgotten Graduate. The documentary utilised gaming software and a timeline-based search to uncover forgotten graduates of colour, leading to the first black graduate.

The campaign was successful, with over 4.5 million views and higher-than-average viewer and click-through rates. It also resulted in the archiving of a long record of black excellence in South African history, including the recognition of the first black doctor, medical missionary, and university graduate on Wikipedia. The Posthumous Life Policy™ pay-out will continue to fund the studies of exceptional scholars in the future.

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